
The newsletter has officially crossed the one-year mark. To mark that occasion, I have a few quick updates and plans for year two:
The Hobby Thoughts section is where I tend to dig into data questions that I think will reveal interesting insights into collecting and the hobby. Now, I want you to let me know if you have any data questions. I’ll continue to generate my own list of topics, but in my mind, the more input the better, especially in the service of providing you with the most relevant insights.
Based on the new subscriber survey, people are interested in hobby history. I know I’ve been lacking in that area, so I plan to explore that more this year, since there are fascinating stories to tell. Should you have any related questions/thoughts, please let me know.
Speaking of stories, I want to hear your collecting stories. What’s your favorite card you own, and why? Did you buy a grail card and what’s the story there? Did you finally complete a set or a player run? I want to put these stories in the newsletter, so if you want, send me your first name, a photo of the card(s), and the story behind it.
For any of the above, just send me an email at [email protected]. I look forward to hearing from you!
In this issue you'll find:
Auction highlights
News in the hobby
James Lofton’s rookie card and player profile
Determining variance between rookie and second-year cards for 1970s football cards
Recent Vintage Card Voyage videos
ICYMI
Let’s get into it.
Auction Highlights
Recently Sold:
Elite Collectibles (ends March 3)
⚾ 1965 Topps #170 Hank Aaron (Raw) - $89
🏈 1970 Topps #150 Joe Namath PSA 4 - $18
⚾ 1980 Topps #482 Rickey Henderson RC PSA 5 - $27
Mile High Card Company (ends March 4)
⚾ 1975 SSPC Promo Card Hank Aaron Ad Back PSA 8 - $10 (Editor’s Note: This is one of many Hank Aarons available in this auction)
🏈 1965 Topps #5 Gino Cappelletti PSA 5 - $10
🏀 1977-78 Topps Basketball Complete Set - $22
Goldin Weekly Auction (ends March 5)
🏈 1976 Topps #128 Dan Fouts PSA 10 - $10
⚾ 1969 Topps #260 Reggie Jackson SGC 1 - $10
🏀 1972-73 Topps #73 Earl Monroe PSA 8 - $10
Other Active Auctions:
Clean Sweep Players Auction (ends March 11)
Goldin February Elite Auction (ends March 14)
Hunt Auctions (ends March 25)
News Briefs
Vintage HOF Rookie Card: James Lofton
As a lifetime Detroit Lions fan (yes, I will gladly accept your pity), I naturally don’t like the Green Bay Packers, but that didn’t stop me from always being impressed with how consistently good James Lofton was.
James Lofton - WR
HOF Induction in 2003
8-time Pro Bowler, including six straight
Six-time 1,000-yard receiver
14,004 career receiving yards (12th all-time)
Two-time league leader in yards-per-reception (1983 and 1984)
Career AV (Approximate Value)- 142

Grade | PSA Pop Count | SGC Pop Count | BVG Pop Count |
|---|---|---|---|
10 | 9 | 1 | 0 |
9 | 176 | 13 | 11 |
8 | 794 | 52 | 58 |
7 | 625 | 69 | 57 |

For one of the best wide receivers of the 1980s (his 9,465 receiving yards topped all receivers that decade, per StatMuse), his collector-grade rookie card is pretty affordable, averaging $13.97 over the last 10 PSA 7 sales.
Hobby Thoughts: Comparing Rookie Card Prices to Second-Year Card Prices for Football
Because vintage football cards tend to be more affordable than vintage baseball cards, I imagined that second-year football cards would be especially affordable relative to rookie cards - but I was also curious to continue testing the theory I had about the variance in affordability based on the popularity of players.
My assumption has been, for more popular players, that the variance would be a bit smaller, since people would, for instance, be more likely to want to collect player runs of more popular players and thus drive up prices for the second-year cards and beyond.
After testing the theory last week with 1970s baseball cards, I realized my assumption was incorrect, at least for baseball, as the percentages for the more popular players and for all the players came in dead even, with a gap of 73.3% between average prices for rookie cards and second-year cards.
Is it because the more popular a player is, the higher likelihood there is that his rookie card will be that much more expensive and, even if those players’ second-year cards are relatively more expensive as well, they still have a pretty big gap to make up? Or, because it’s an even smaller sample size for the popular players (three of the 19 HOFers for baseball), maybe certain players’ cards are more likely to skew the results (like the Schmidt rookie did)?
I don’t have that answer, but I’ll see what happens with 1970s football cards. I’ll again use the average prices for collector-grade rookie cards and second-year cards (courtesy of Card Ladder) for 19 HOFers. For the more popular players, I’ll again choose three, as I think Terry Bradshaw, Walter Payton and Roger Staubach separate themselves from the rest.


Indeed, second-year football cards are more affordable, coming in at an average of 82.9% less than the rookie cards, a difference of 9.6% compared to baseball. I think that makes sense, as I imagine there are fewer people doing football HOFer card runs than for baseball. Some other notes:
Rayfield Wright showing up with the biggest variance didn’t surprise me, as his rookie card also happens to be a high-numbered card. Meanwhile, I’m surprised by Ken Riley’s variance, since his rookie card (averaging $102.24) is more expensive than I would’ve expected, but with only three PSA 10s, that scarcity likely influences the prices of subsequent grades.
When it comes to the more popular players I mentioned earlier, my theory continues to be proven wrong. This variance is even wider than the overall average, coming in at 88.1%, and even though the Bradshaw rookie price averages out as much as the Payton and Staubach rookies combined, it doesn’t make a notable difference in the average percentage, with each of the three having a variance more than 84%.
And One Grade Up?
Like last week’s exercise, I decided to see how the cards one grade higher performed. Overall, they were pretty similar, with the second-year cards landing at an average of 83.6% less than the rookie cards, a wider difference of 10.9% compared to baseball.
The notable outlier was O.J. Simpson, whose average second-year card in an 8 ($835.79) was actually (and noticeably) more expensive than his rookie card in the same grade ($637). This disparity was especially unusual being that the collector-grade averages had his rookie card as 38.7% more expensive than his second-year.
What’s fascinating is that, of the five most recent sales of the PSA 8 second-year Simpson card, two of the sales were of the exact same PSA slab, and the sale price went from $701 to $950 in the space of almost six weeks, the later price likely helped by the sale of another PSA 8 two days earlier for $949.95.
For the three more popular players, the disparity was even higher, coming in at 91.1%. Staubach’s disparity was the highest of the 19 players at 93.1%, Bradshaw’s was second at 92.7%, while Payton’s came in at ninth place at 84.7%.
From collector-grade to one grade higher, nearly half (nine players) had their percentage gaps go lower, including two doing so by double digits (Simpson and Gradishar). Meanwhile, Ken Riley, Harold Carmichael and Jack Lambert had their percentage gaps go up by double figures as their card grades increased.
Player | Collector-Grade Pct. Diff. | Collector-Grade+1 Pct. Diff. | Difference |
|---|---|---|---|
K. Riley | 52.5 | 86.6 | 34.1 |
Carmichael | 64.2 | 90.9 | 26.7 |
Lambert | 49.8 | 63 | 13.2 |
Staubach | 84.6 | 93.1 | 8.5 |
Stabler | 76.8 | 84.2 | 7.4 |
Dorsett | 79.1 | 86.4 | 7.3 |
C. Sanders | 84.6 | 89 | 4.4 |
F. Harris | 76.5 | 79.4 | 2.9 |
Greene | 90.5 | 92.6 | 2.1 |
Bradshaw | 91.3 | 92.7 | 1.4 |
Payton | 84.8 | 84.7 | -0.1 |
Ham | 81 | 80.5 | -0.5 |
R. Wright | 94.3 | 92.6 | -1.7 |
Swann | 73.6 | 70 | -3.6 |
Hannah | 87 | 83.1 | -3.9 |
Blount | 73.8 | 65.2 | -8.6 |
Youngblood | 84.3 | 74.6 | -9.7 |
Gradishar | 74.3 | 50 | -24.3 |
Simpson | 38.7 | -31.2 | -69.9 |
Next week, I’ll take a look at the 1970s basketball HOFers to see where things stand. Any predictions?
Vintage Card Voyage: Recent Videos
This is the YouTube channel I co-host with my friend Ken.

ICYMI
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Thanks for reading.
Marc